Art • Copy • Creative Direction
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HEALTH & BEAUTY

PONDS PORE STRIPS

Ponds needed a campaign that spoke to teens to launch Pore Strips with the key benefit of stripping away the gunk in your nose pores. We shot close-up photography of greasy foods and garbage then cut the shape of the pore strip out in the middle. The end result communicated what the new product was in a simple way teens could relate. The campaign won awards including ADCC and appeared in Archive Magazine.

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AGENCY: Ogilvy Toronto


CABOODLES COSMETICS

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Caboodles Cosmetics was constantly launching new product lines of sparkles, shades and shimmery makeup for teen girls to try.

They needed a brand statement that could live with any new product they came out with. We created “Never boring” and juxtaposed colourful Caboodles Cosmetics with boring things in a teen girls life.

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AGENCY: DDB Vancouver