PONDS PORE STRIPS
Ponds needed a campaign that spoke to teens to launch Pore Strips with the key benefit of stripping away the gunk in your nose pores. We shot close-up photography of greasy foods and garbage then cut the shape of the pore strip out in the middle. The end result communicated what the new product was in a simple way teens could relate. The campaign won awards including ADCC and appeared in Archive Magazine.
PRINT & POSTER
AGENCY: Ogilvy Toronto
Caboodles Cosmetics was constantly launching new product lines of sparkles, shades and shimmery makeup for teen girls to try.
They needed a brand statement that could live with any new product they came out with. We created “Never boring” and juxtaposed colourful Caboodles Cosmetics with boring things in a teen girls life.
AGENCY: DDB Vancouver