COAST CAPITAL SAVINGS
In 2017 BC based, Coast Capital Savings expanded nationally and wanted a new positioning and campaign that would champion financial empowerment to their existing members and potential new members in eastern Canada. We launched “More power to you” with a brand spot asking people what does financial well-being mean to them? Whatever their definition is, Coast Capital Savings is there to help.
MEMBERSHIP TV SPOT
BRAND LAUNCH TV SPOT
SOCIAL VIDEO A series of cut-downs to run in paid and organic social channels such as Facebook, Instagram and YouTube 6-second bumpers.
AGENCY: Rethink Vancouver
BCAA HOME INSURANCE
BCAA (BC Automotive Association) is known for saving the day when your car breaks down with roadside assistance.
BCAA’s Home Insurance reps have won awards for customer service so we played off the same insight of saving the day in this TV spot for BCAA’s Home Insurance.
AGENCY: DDB Vancouver