Decades in advertising, distilled into what works.
I’ve spent 30+ years creating successful, award-winning advertising campaigns with the world’s leading agencies and brands. I bring all that experience to help you clarify your brand message, strengthen ideas and create work that gets noticed. Choose from the virtual consulting sessions below or reach out for a custom package tailored to your needs. Email me at lara@larapalmer.ca to book a session.
Creative Review:
Developing creative in-house? Planning a paid ad campaign? I’ll review your creative ideas and provide clear, actionable feedback to elevate the work, sharpen the message and increase engagement.
Includes:
Review of your current concepts or campaign
Written feedback and improvement suggestions
Recommendations to strengthen clarity, impact and audience connection
This package includes 30-mintue briefing session and a 30-minute feedback session, delivered via video call, along with the written review feedback via email.
$600
How to Write a Creative Strategy:
Stand out creative starts with a clear and compelling creative strategy. In this session, I’ll teach you the fundamentals of writing a simple, focused creative strategy that inspires strong ideas and connects with the right audience.
You’ll learn:
What information is essential to an effective creative strategy
How to identify the right audience insight
How to focus your strategy to inspire great ideas
This includes a 60-minute working session, delivered via video call, and includes follow up notes via email.
$400
Brand Platform Development:
A strong brand platform creates clarity, consistency and confidence in your marketing. This two-part process helps you define your brand foundation and express it with personality.
Part One
We’ll build the foundation of your brand by clarifying your positioning, creating a distinct brand promise and actionable brand values.
You’ll walk away with:
A clear brand positioning that defines where you stand
A distinct brand promise that defines what you deliver
Actionable brand values that define how you behave
A stronger foundation for marketing and messaging
This includes one 90-minute working session and one 60-minute follow up session delivered via video call.
$600
Part Two
Once your foundation is set, we’ll shape how your brand shows up in the world. I’ll provide prompts, tools and best practices to help you develop a distinct personality and guide your visual identity.
You’ll walk away with:
A defined brand personality
Visual direction guidance
Tools to maintain consistency across your marketing
This is one 60-minute working session and one 30-minute follow up session delivered via video call.