DESTINATION CANADA ‘HOME IS WHERE THE WINTER IS’
Canada is unmatched when it comes to winter travel yet most Canadians don’t realize what other provinces and regions can offer that is different from where they live. They will travel to the U.S. or Europe before traveling within Canada. We targeted Canadians to travel to another region or province of Canada to discover why ‘Home is Where the Winter is.’
AGENCY: Cossette Vancouver
DESTINATION CANADA ‘THE NORTHERN LIGHTS WILL SPEAK TO YOU’
When people experience something life-changingly beautiful, they often say the experience spoke to them. The campaign explores what the Canadian Northern Lights might say, and the revelatory experience of seeing them in Canada. A global hit translated into 5 languages.
DIGITAL OUT OF HOME Convince New Yorkers and Angelinos that Canada’s Northern Lights have some star power of their own.
AGENCY: Rethink Vancouver
DESTINATION VANCOUVER ‘GO NORTH-ER’
Busy Angelenos don’t immediately consider Vancouver as a typical Pacific Northwest Destination and are more likely to opt for Seattle and Portland for a fall getaway. The campaign positions Vancouver as the “BETT-ER” place to relax and refresh by adding “-ER” to bold words over top of Vancouver’s rich imagery.
AGENCY: Will Vancouver
