BIG SKY ‘FAR BEYOND’
The ski resort industry has seen little innovation until Big Sky. Set in one of America’s wildest landscapes just outside of Yellowstone, it offers state-of-the-art lifts and the most space per skier in North America. We positioned Big Sky as far beyond other resorts, with unexpected innovations that are reimagining what a ski resort experience can be with a nod to how luxury car brands present their high tech vehicles. The approach ignites curiosity inviting skiers to discover the innovations that set Big Sky apart.
AGENCY: Origin Whistler
DESTINATION CANADA ‘NORTHERN LIGHTS WILL SPEAK TO YOU’
When people experience something life-changingly beautiful, they often say the experience spoke to them. The campaign explores what the Canadian Northern Lights might say, and the revelatory experience of seeing them in Canada. A global hit translated into 5 languages.
DIGITAL OUT OF HOME Time Square N.Y. & L.A. billboards. The Northern Lights have some star power of their own.
AGENCY: Rethink Vancouver
DESTINATION VANCOUVER ‘GO NORTH-ER’
Busy Angelenos don’t immediately consider Vancouver as a typical Pacific Northwest Destination and are more likely to opt for Seattle and Portland for a fall getaway. The campaign positions Vancouver as the “BETT-ER” place to relax and refresh by adding “-ER” to bold words over top of Vancouver’s rich imagery.
AGENCY: Will Vancouver
