Art Director • Writer • Creative Director
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People love their pets, but in a manner they couldn’t possibly do with humans. That’s the key insight used in this TV & Cinema campaign for BC SPCA pet adoption.

The ads were different for the category and stood out getting international recognition and running in places way beyond their region, which was great for the animals.

In addition to winning Cannes Gold Lions, One Show Gold Pencils and Communication arts awards the ads were featured on The world’s funniest commercials and named UK-based Campaign’s Top 10 International Commercials.

AGENCY: DDB Vancouver


Vancouver, BC has one of the highest rates of car theft in North America. This campaign talked directly to car thieves on behalf of the Vancouver Police using advertising as a crime prevention tool. If a Bait car was stolen the Police could remotely shut off the engine and catch the thieves red handed. The campaign got the word out and car thefts decreased while awards for the creative team increased. Win, win.

PRINT & POSTERS In bus shelters, SkyTrain stations and washrooms in dodgy pubs and hangouts.

AGENCY: DDB Vancouver