McCAIN DISTRACTIFRY
The holiday season brings family and friends together around the dinner table but also brings those awkward and divisive topics of conversation. So we created the McCain DistractiFRY: a voice-activated french fry dispenser that prevents awkward conversations and rescues family dinners.
VIDEO 2.1 M views on Youtube.
TIK TOK To help demonstrate the brilliance of DistractiFRY, McCain partnered with TikTok superstar Kris Collins (@KallMeKris), whose sketch comedy highlights the nuances of family gatherings and how fries can be the perfect solution to bring families together during any awkward conversation.
AGENCY: Rethink Vancouver
JIMMY DEAN
After years of ads with their original spokesman, Jimmy Dean the brand needed updating to reinforce their traditional breakfast cred and to launch their quick and easy-to-prepare products.
This U.S. national TV campaign was a hit and over a decade later the campaign was still running with sales growing every year.
VIDEO SERIES A 60 minutes style mock doc behind the scenes video series where fans could learn more about the Sun, the Cloud and the Moon characters.
AGENCY: TBWA/Chiat Day L.A.
McCAIN “WANT FRIES WITH THAT?”
McCain is the world’s largest producer of french fries and “Do you want fries with that?” is the most universally recognized french fry phrase. To celebrate National French Fry Day we asked unsuspecting shoppers in retail stores if they wanted fries with everything. To which everyone answered an enthusiastic ‘Yes’. This act garnered lots of attention on social media and in the press for McCain fries on a day they are most set up to own.
AGENCY: Rethink Vancouver
BOGART’S CHOPHOUSE
Bogart’s, a classic Vancouver Chophouse restaurant, wanted a campaign to bring in local Vancouverites. We created a low budget campaign that plays off the restaurants cinematic name and used treated stock images, footage and music to evoke a classic 1940’s feel. This campaign got noticed in Vancouver and by the ad industry being shortlisted at Cannes and winning a ton of awards.
TV & CINEMA
PRINT & POSTER
AGENCY: DDB Vancouver
CANADIAN CHEESE ROLLING
OVERVIEW VIDEO
To promote Canadian cheese in BC, we created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America.
Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese.
The campaign picked up many awards and became a yearly event in Whistler, BC. growing in popularity every year.
PRINT & POSTER
AGENCY: Taxi Vancouver