Richmond Centre, a mall in Metro Vancouver, was a tactically driven advertiser and we positioned them as the place to go to for people who love to shop. We created 5 years of campaigns around this theme and achieved an unprecedented 67% advertising recall. The work was featured in Archive magazine and won a multitude of national and international awards.
PRINT & POSTER For serious shoppers.
PRINT & POSTER Happy Hunting.
PRINT & POSTER More stores. More clothes.
AGENCY: DDB Vancouver
OLD NAVY SUPER SEARCH
In 2009 Old Navy introduced the SuperModelquins a group of quirky celebrity mannequins. In 2010 we created a competition to search for a fan who was worthy of being molded into plastic and crowned America's next SuperModelquin. We got hundreds of thousands of entries and ended up with one brand new SuperModelquin: Maggi.
SUPER SEARCH PROMO VIDEO
TV SPOT PROMOTING CAMPAIGN
OVERVIEW OF CONTEST SITE
AGENCY: CP+B Boulder