Art Director • Writer • Creative Director
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FASHION RETAIL

RICHMOND CENTRE

Richmond Centre, a mall in Metro Vancouver, was a tactically driven advertiser and we positioned them as the place to go to for people who love to shop. We created 5 years of campaigns around this theme and achieved an unprecedented 67% advertising recall. The work was featured in Archive magazine and won a multitude of national and international awards.

PRINT & POSTER  For serious shoppers.

PRINT & POSTER  Happy Hunting.

PRINT & POSTER  More stores. More clothes.

AGENCY: DDB Vancouver


OLD NAVY SUPER SEARCH

In 2009 Old Navy introduced the SuperModelquins a group of quirky celebrity mannequins. In 2010 we created a competition to search for a fan who was worthy of being molded into plastic and crowned America's next SuperModelquin. We got hundreds of thousands of entries and ended up with one brand new SuperModelquin: Maggi.

SUPER SEARCH PROMO VIDEO

CAMPAIGN OVERVIEW

TV SPOT PROMOTING CAMPAIGN

OVERVIEW OF CONTEST SITE

AGENCY: CP+B Boulder